Category:
Positive
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Negative
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Neutral
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Total Mentions
.. out of
Total Mentions
This shows the total number of mentions classified for , during the selected time period.
Total Cases
This shows the total number of cases created and assigned to the Customer Service team, during the selected time period. A case would be created whenever a mention deals with a query, complaint, escalation or appreciation, which requires a response to be posted out.
Cases Closed
This shows the total number of cases closed. A case would be closed whenever a suitable final response is posted out on the relevant platform.
Male/ Female Demographic
This shows the percentage of mentions, out of all the mentions that have been classified for , that were made by Males and Females. The gender would be ascertained based on the information available in the person’s bio on respective platforms.
Sentiments
This pie chart shows the percentage distribution of all mentions classified for , on the basis of their sentiment. The sentiments are Positive (Green), Negative (Red), Neutral (Yellow) and Passive Positive (Yellow). Passive Positives are retweets of 's own tweets, along with mentions related to campaign and contest engagement.
Top Topics
This table shows the list of product categories for , that is contributing the most towards positive and negative mentions.
Top Incoming #Tags
An ‘Incoming’ hashtag or #Tag is one that has been used by people in their mentions about on different platforms. This table shows the list of top #Tags that have been used in mentions classified for .
Top Influencers
This list shows the top Social Media influencers that are talking about .
Platform wise distribution (Mentions)
This pie chart shows the distribution of mentions on various digital channels.
‘Positive Chatter – ’ & ‘Negative Chatter – ’
These word coluds, show the most positive and negative terms emerging from analysing all the positive and negative mentions related to . The larger the size of the word, the more frequently it has appeared on mentions.
Total Mentions
0
Total Cases
0
Cases Closed
0
| 0 | ||
| 0 |
| Category | Sub Topics | Positive | Negative |
| 0 New Likes | |
| 0 New Followers | |
| 0 New Followers | |
| 0 New Subscribers |
This section shows the overall number of mentions captured across all tracked social media platforms for as well as its competitors. This slide would show an hourly, weekly or monthly trend, depending on the duration selected while generating the report.
This section shows the sentiment distribution of all the mentions captured for and its competitors . Passive Positive mentions are retweets of the brand’s own tweets, along with mentions related to campaign and contest engagement.
This section shows the platform-wise distribution of all the mentions captured for and its competitors . The figures within each bar graph show percentage shares of each brand, while the figure at the end of each bar graph shows the total number of mentions captured from each respective platform.
This section shows the most retweeted 'Brand' tweet of the day, week or month, for and its competitors. The re-tweets are shown in descending order in a ‘starting grid’ pattern, beginning with the most re-tweeted mention.
Shows the most favourited 'Brand' tweet of the day, week or month, for and its competitors
This section shows the most liked 'Brand' post of the day, week or month, for and its competitors . The posts are shown in descending order, in a ‘starting grid’ pattern, beginning with the most favorited post.
This section shows the most viewed 'Brand' video of the day, week or month, for and its competitors . The videos are shown in descending order, in a ‘starting grid’ pattern, beginning with the most viewed video.
Shows the most Retweeted public tweets of the day, week or month, for
Influencer
An influencer is an individual or an organization that has a high level of Social Media, as well as, usually (but not always) accompanied by a high number of followers. Such influencers can create positive or negative buzz around the brand, through their comments and participation in brand related discussions online.
Reach
It is the total number of estimated unique Twitter users, which tweets and re-tweets made by influencers were delivered to.
Impressions
It is the total number of times a Tweet from an influencer’s account or mentioning their account could appear in users’ Twitter feeds during the selected duration. It includes influencer Tweets, Tweets that mention your Influencer’s Twitter handles, and retweets of their tweet content.
Influencers Bubble Chart
• Each bubble on the chart indicates a Tweet by an influencer
• The position of the bubble on the ‘Days’ axis, indicates when the tweet was made
• The position of the bubble on ‘Followers’ axis denotes how many Twitter followers the particular influencer has
• The size of the bubble indicates the followers of the influencer. Larger the bubble, greater the followers.
No. of Influencers
Tweets
Reach
Impression
This section shows us details of overall sentiment distribution of mentions.
| Neutral | Negative | Positive |
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Marketing
This section shows us the product topics that were mentioned the most, along with the number of mentions that each of the topics generated. It also shows a comparison of the current selected duration with the corresponding previous duration (day, week or month).
This section shows the product topics that generated the most positive and negative buzz about the brand. It shows a comparison between the total positive mentions, as well as, the total negative mentions, generated during the current selected duration and the corresponding previous duration.
This section shows us the top cities from which mentions about are being generated. It also shows us which cities are generating the most positive and negative buzz. It also shows us which product categories are generating overall.
This section shows us which cities are generating the most positive and negative buzz. It also shows us which product categories are generating overall, positive and negative buzz in each of the top cities.